Information Education & Communication (IEC)
The State is a medium prevalence state with concentrative type of HIV epidemic. Providing Information Education and Communication (IEC) to the masses, mainstreaming and Behavior Change Communication (BCC), to the vulnerable population are the key approaches in the state. For creating awareness about prevention and control of HIV/AIDS through various IEC activities are organized in Ahmedabad viz. displaying messages through Media.
Mass Media
Audio/Video spot on FM/Radio/TV, Scroll Message on TV, News paper Advt., SMS, Social Media.
Mid Media
Hiring Folk Troupes & Exhibition.
Outdoor Media
Permanent/ Rented Hoarding, LED Hoarding, Advt. on Bus and Train Panels/ Shelter.
Printing Materials
Brochures, Flip-charts, Posters, Booklet, Leaflet etc.
Mainstreaming & Youth
No man is an island, the old line goes. In the public arena, there is an analogue: no cause, no mission can exist in isolation. Without its acceptance by society, without a variety of institutional and individual stakeholders taking ownership of it, no health issue can be truly challenged or mainstreamed. The Indian experience of HIV/AIDS is telling in this respect. Substantial progress has been made in prizing open the silent spaces, encouraging conversation about the virus and its implications. Yet, to understand mainstreaming one has to be clear of what it entails. Simply put, mainstreaming is recognition of the reality that HIV/AIDS is not just a medical or public health issue, to be left to doctors and scientists. It is a process that has an impact on and, therefore, necessitates response from all sectors, whether now or in the future. It has, both internal and external implications for each sector. Ahmedabad is implementing various projects/programmes in coordination with different Government and Privet departments.
Mainstreaming & Social Protection
The scale of the HIV problem is beyond the reach of the health sector alone and there is an urgent need for a multi-sectoral response to stabilizing the epidemic and address its negative impact on the social and economic fabric of the country.
Multi-sectoral responses or ‘integrated responses’, to HIV interventions worldwide are proving to be a more effective way in dealing with susceptibility to HIV infection, as well as mitigating the burden of the disease on affected communities.
Vision for mainstreaming is Harmonized and coordinated multi-sectoral national response to achieve NACP goal of accelerating reversal and integrating response. Key constituencies for the NACP on its Mainstreaming and Partnership Strategy are Government, civil society and corporates.
Key Activities Of Mainstreaming Division Of AMC ACS
- Joint working groups and inter departmental meetings to plan and monitor the activities done by various department from state government.
- Partnership with the key department of Municipal Corporations (e.g. Health, ICDS, Family Planning, Transport, Education, RCHs, UCD etc.) for HIV prevention, capacity building and ensuring social protections schemes benefits reaches to PLHIVs.
- Training/Sensitization of frontline workers of the Municipal Corporation (e.g. AWW, ANM, Link workers/ASHA etc.) on HIV and about the role they can be play for prevention of HIV as well as linking PLHIVs with ART and other services, along with their ongoing duties.
- Strengthening the city based networks of PLHIVs and mobilizing the community to access and avail various schemes /benefits they are eligible for.
- Signing the MOUs with industrial partners to implement HIV prevention programme at their place of work.
- Partnership with various industrial associations of Ahmedabad to involve them in HIV programme to ensure sustainability of the programme.
- Strengthening the Community Base Organizations (CBOs), especially those working with Female Sex Workers (FSWs), Men having Sex with Men (MSMs), Transgender (TGs) to mainstream the marginalized community to access the all services and improve the quality of life.
- Partnership with universities, armed forces, centre board of worker education to reach out their target audience for HIV prevention.
Key Achievements
- CBOs like Sakhi Jyot Sangathan (FSWs’ collective) and Swavlambi Chuwal Mandal (MSMs’ organization) successfully implementing Targeted Intervention projects for over a decade.
- Extending support to city based PLHIV network to mobilize eligible PLHIVs for required support for medical and economic well-being.
- Have ensured active Involvement of various industrial associations like Vatava Industrial association, Naroda Industrial association, Odhav GIDC Association, Gujarat Vyapari Mahamandal and Gujarat Chamber of Commerce and Industries, for HIV prevention programme in the premises of the member industries.
- Trainings of frontline workers.
- Partnership with armed forces and police department to orient and advocate the HIV programme.
- Partnership with various industrial associations of Ahmedabad to involve them in HIV programme to ensure sustainability of the programme.
- Partnership with NSS Units of Gujarat University and colleges to establish Red Ribbon clubs.
- Partnership with universities, armed forces, centre board of worker education to reach out their target audience for HIV prevention.
